note to self: back to school campaign
As part of our Back to School initiative, we developed a digital and IRL campaign to encourage students to engage with the RecSports facilities. The goal was to create a modern and energetic look that promoted positivity and movement. Through giveaways like bottles, stickers, and buttons, physical installations in our facilities, and digital strategy, we created a unified campaign.
Read-A-Palooza Event branding
Read-A-Palooza is a yearly event hosted by The Robertson Center at Success Academy that encourages kids to read over summer. The brand is whimsical and joyful to appeal to young audiences, while still feeling approachable for adults. Bright, bold colors, playful typography and child-like illustrations work to engage children and parents while still retaining the Success Academy brand. Collateral included signage, floor vinyls, giveaways, tote bags, buttons, animations, and social activations.
Circle of success campaign
As part of the Success Academy talent initiative, I designed, illustrated and produced the branding for the summer/fall campaign. Assets included posters, buttons, tote bags, digital email banners, Slack animations and an informational one-pager.
CJC Summer Institute branding
The University of Florida College of Journalism and Communications hosts a yearly summer workshop for high school students. They asked me to develop a rebrand that combined the university’s new identity with a youthful, approachable aesthetic. The identity incorporates a modern take on a vintage summer camp aesthetic.
additional logos & marks
